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Advertising: Demographics
1 in 3 women in the area read WomanSpeak Magazine
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From Chicago to St. Louis, STARadio WomanSpeak magazine is the only regional and local magazine available. Started in 1994, it has steadily grown in readership so that currently, 1 out of every 3 women in the area read it.
WomanSpeak is placed in high traffic areas such as J.C. Penney's, County Market Food Stores, hospitals in the Tri-states, etc.... It is highly readable and relevant because its stories focus on friends, neighbors, and other successful women. The shelf life for each issue is 3 months long, and is looked at and referred to over and over again!
The four issues come out quarterly in January, April, July, and October. The bridal issue is in January, the holiday issue is in October, and the remaining issues may change each time, and feature such topics as "All Our Children," "New Year, New You," etc....
The readership is comprised mainly of women 25-55+, and the great majority of these readers are working women in business. This is a highly sought after group of consumers that makes and/or influences their family decisions, and has the money to spend! These women support and identify closely with WomanSpeak magazine, and can be targeted through image ads and articles appearing throughout the magazine.
WomanSpeak magazine increases in value when used in tamdem with radio ads on KGRC, KZZK, WTAD, WQCY, and WCOY. They enhance and strengthen each other's message for you. This creats a very valuable and dynamic sales and marketing mix!
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